Shiftschool Guidebook

A Guidebook for Century 21

Transformation Guidelines for Game Changers

Vivienne Ming Shiftschool front view
Century 21 files

The Case of Vivienne Ming

21/2023/X/0072
Statement: Look Out! There’s a man in the back seat of your car!

person suspected of being a Professional Mad Scientist (aka theoretical neuroscientist, entrepreneur, author, and mother of two) who explores maximizing human capacity and applies machine learning to lessen the corrosive health effects of chronic stress. [cto]

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serendipidy
FLEXICON

SERENDIPITY

SERENDIPITY \ ˌser-ən-ˈdi-pə-tē \ A DEFINITION: According to a British translation company, serendipity is one of the ten most difficult English words to…
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Transformative-Leadership
FLEXICON

TRANSFORMATIVE LEADERSHIP

TRANSFORMATIVE LEADERSHIP \ tran(t)s-ˈfȯr-mə-tiv ˈlē-dər-ˌship \ A DEFINITION: The Transformative Leadership model is a collective approach of leadership beyond immediate self-interest in order…
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Max Gaub front view
Century 21 files

The Case of Max Gaub

21/2022/X/0019
Statement: Grab the lion by its horns. And ride it.

person suspected of having found work-life-balance for real and showcasing others how to live such a balanced life while not taking oneself too seriously. [cto]

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collective-leadership
FLEXICON

COLLECTIVE LEADERSHIP

COLLECTIVE LEADERSHIP \ kə-ˈlek-tiv lē-dər-ˌship \ A DEFINITION: In order to address global challenges, our paradigm of leadership must transform. It should no…
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Denise deLuca Shiftschool portrait front view
Century 21 files

The Case of Denise DeLuca

21/2023/X/0088
Statement: In Nature, you’re never alone — you’re among.

person suspected of merging her engineering background with a love for nature to become a pragmatic progressive, aiming to realign individuals with nature’s paradigms, and is notoriously known for empowering others to harness their creative potential in bettering the world.

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Dorothée Töreki Shiftschool portrait front view
Century 21 files

The Case of Dorothée Töreki

21/2023/X/0091
Statement: Enjoy the most exciting ride that is your life. From all we know, we have only this one journey.

Person suspected of mastering the evolution of digital transformation, from drainage designs on Germany’s railways to the forefront of IBM’s global tech revolution, reveals a journey filled with unexpected turns and profound insights

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self-leadership
FLEXICON

SELF-LEADERSHIP

SELF-LEADERSHIP \ ˈselfˈlē-dər-ˌship \ A DEFINITION: Self-leadership is the ability to follow a growth path towards personal mastery and excellence. Whatever this may…
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Nathalie Nahai Shiftschool portrait front view
Century 21 files

The Case of Nathalie Nahai

21/2023/X/0092
Statement: Fuck it, why not?

person suspected of being a pivotal influence in the digital business realm, known for a background in human behavior, web design, and the arts, and the author of influential books on the subject, shaping online business strategies for major clients and institutions.

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About this Guidebook

If you are on uncertain terrain, you need guidelines (there are no exact plans anyway). And if you want to change things for the better on uncertain terrain, you need transformative guidelines.

This is exactly why the Guidebook for Century 21 came into being. As inspiration for those who want to change the game. Of course, we were also inspired. No idea is really new. Our source of inspiration was Douglas Adams. This Guidebook is a tribute to “The Hitchhiker’s Guide to the Galaxy,” which is still unsurpassed today.

Transformation guidelines: How to lead sustainable change

Over 40 years after its initial publication, ‘The Hitchhiker’s Guide’ is a classic in science fiction literature. We Hitchhiker fans still enjoy the witty characters, the absurd plots, and the subtle lessons that have perpetuated the cultural legacy. The Guide is always a gentle reminder of our human frailties and the fact that despite all the challenges, life is not to be taken entirely too seriously after all.

The guide asks us if it really makes sense to search for the meaning of life. Just like supercomputer Deep Thought, which spits out the answer to the question of all questions after a lot of calculating, but without having understood the actual question. To us Shiftshapers, the number 42 stands as a symbol for the absurdities that we humans get up to every day. 42 is the reminder that we should finally stop searching for a solution to every problem. Instead, we should start looking for the important questions. Again and again.

strictly opinionated transformalism for worldchangers

narrowcasting since tomorrow